NBR Food Industry Week, Certified Cocktails

“VnC Cocktails has gained CEMARS (Certified Emissions Measurement And Reduction Scheme) product certification, which required it to conduct a full lifecycle analysis of its all-natural ingredients.  The certification covers all VnC Cocktails that are exported to 27 countries.  It also fits with the company’s brand values, which include being preservative free and using recyclable PET plastic packaging.  “More countries are either legislating ways to measure carbon footprints of imports, or looking to.  Global retail giants such as Walmart and Tesco have put a line in the sand saying ‘carbon label or show us your carbon scorecard, or we won’t show you our shelves,” says Graham Carter, chief executive for the carboNZero programme, which developed CEMARS as an alternative to its carbon neutral certification.  VnC Cocktails’ Alex Badger says the company recently secured a trial supply deal with the UK supermarket chain Asda and CEMARS certification was an important factor in satisfying Asda of its environmental responsibility.”